Google Ads and SEO for Franchisors

Our Franchise Google Ads & SEO Plan Helps You Get More Business for Your Franchise Owners

Do Your Franchise Owners Need A Better Marketing Plan?

When someone buys a franchise, they are basically buying two things: an operational plan and a marketing plan. Said another way, they buy a plan for what to sell and how to sell it.

Most people look for businesses on Google. So shouldn’t your marketing plans include strategies to get your franchises onto page one of Google?

That’s exactly the marketing plan we offer franchisors – a comprehensive plan that includes the two strategies to get on page one of Google: SEO and Google Ads. Implementing this plan helps a franchisor in two ways:

Increased revenue for the franchisees improves royalties (and might make your owners happier).

A more comprehensive marketing plan makes it easier to sell your franchise to potential owners.

Our Franchise Google Ads & SEO Plan Consists of Two Sets of Services

FOR THE FRANCHISOR

  • SEO of the entire website, including all the location pages

  • Management and Optimization of all the Google My Business locations

  • Citation creation and optimization for each location

Call Us to Inquire about Special Pricing Packages.

FOR THE FRANCHISEE

  • Google Ads Management for Search Ads

Call Us to Inquire about Special Pricing Packages .

FOR THE FRANCHISOR

Google My Business – Management and Optimization

A location’s Google My Business listing is the central hub of their Google presence. Leaving the management and optimization to the individual business owner can cost them money and you royalties. Many businesses get 25% to 50% of their business from their Google My Business listing, so it is a critical piece of any local business’s marketing plan.  

Our Process

#1: Establish a Target Keyword Strategy

#2: Write Optimized Tags and Copy

Title Tags

  • Meta Descriptions

  • Alt Tags

  • Title Attributes

  • Anchor Links

  • Headers - h1, h2, h3

  • URL

#3: Optimize per Google’s Standards

Keyword Density

  • Schema - Reviews and NAP

  • Readability Scores

  • First Sentence

  • First Paragraph

  • Links (follow, no-follow, external, internal)

  • Unique Content

FOR THE FRANCHISEE

Search Ads for Franchise Owners

Search Ads are the paid ads at the very top of page one of Google. They are managed by a system called Google Ads and are often called “pay-per-click ads."

These ads only appear when someone searches for specific keyword phrases related to your business. They can be targeted to appear only on computers and phones in a specific geographic area, like a 20-mile radius around a business’s location, or within a list of specific zip codes.

Since these ads do not require any modification to a franchisor’s website, they make an ideal marketing strategy for a franchisee.

Our Google Ads Management Plan Includes

Keyword research and lists of hundreds of targeted keywords

  • Ad creation and ad response rate optimization

  • Ad extension creation and optimization

  • Search term optimization with negative keywords

  • Bid optimization

  • Device optimization – computers, tablets, phones

  • and more…

Learn more about our Google Ads Management for Franchises.

Ready to grow your business? Schedule a call today!